Helping Southern California Families Since 1986

Voted Best of Encinitas — 2021 & 2022*

Independent & Unbiased Insurance Professional

No-Cost Appointments

If you live in Cardiff-by-the-Sea and you're thinking about retirement, you don't have to look far for personalized guidance. Jim Lee Financial is located just minutes away in Encinitas, and we've been helping Cardiff residents strategize for a more stable, confident retirement since 1986.


Cardiff is a tight-knit coastal community where people value relationships and a relaxed pace of life. That's exactly the kind of practice Jim Lee runs — no corporate pressure, no jargon, just a straightforward conversation about your goals and how to work toward them.


Whether you're a long-time Cardiff resident preparing for the next chapter or recently settled here and want to get your retirement picture in order, we're here to help.

Schedule a No-Cost Appointment — Just 3 minutes from Cardiff-by-the-Sea. Call (760) 436-1711

Cardiff-by-the-Sea is one of Encinitas's most cherished neighborhoods — known for its surf breaks, the seaside restaurant row along Restaurant Row, and a strong sense of community. Many Cardiff residents are approaching or enjoying retirement, and the financial decisions you face at this stage may benefit from the attention of someone who knows the area.


From navigating San Diego County's cost of living to coordinating pension income with Social Security, working with a local insurance professional who understands your community can be meaningful. Our Encinitas office is a quick drive down the coast — close enough that stopping by feels like visiting a neighbor.

Why Cardiff Residents Trust Jim Lee Financial

Cardiff residents tend to value the same things Jim Lee built this practice around: long-term relationships, a relaxed pace, and straightforward conversations. Since 1986, Jim has helped Southern California families develop retirement income strategies that aim to balance steady income with the flexibility to enjoy the coastal lifestyle Cardiff is known for. We are an independent insurance professional, not affiliated with any single carrier — and our office is close enough that many Cardiff clients walk in for face-to-face conversations rather than scheduling a phone call.

What Clients Are Saying

  • What kind of retirement income planning help can I get near Cardiff?

    A local retirement professional understands the cost of living, tax landscape, and lifestyle specific to coastal North County. At Jim Lee Financial, we're right here on Coast Highway 101, which means face-to-face meetings and a true relationship — not a phone number at a distant call center.

  • What kind of retirement income planning help can I get near Cardiff?

    We offer a full range of retirement income planning services including income strategy, Social Security strategy, tax coordination, estate and legacy planning coordination, insurance and annuity strategies, and pension reviews — all built around your specific situation.

  • When should I start retirement income planning?

    Most retirement income strategies are designed to be set in motion 5–10 years before retirement, though earlier conversations may provide more flexibility. The Social Security Administration suggests reviewing your earnings record annually starting in your 40s. The right time to start a more comprehensive conversation depends on factors like your current savings, expected retirement age, and tax situation. We typically begin those conversations with a no-cost meeting.